ABOUT US
Nazar focuses on operational intelligence for complex supply chains, helping organizations turn fragmented operational data into better decisions
A note from our CEO
Complex supply chains do not usually fail because companies lack data. They fail because the right operational signals are often fragmented, delayed, or disconnected from the decisions that need to be made.
Across inventory, distribution, traceability, returnable assets, and supply chain execution, many organizations still struggle to see where performance is being constrained. Product may be in the wrong place. Assets may be delayed or missing. Inventory records may not match operating reality. Traceability data may exist, but not be connected in a way that supports faster investigation or better decisions.
I have spent my career in supply chain management, logistics, foodservice, and operations. One pattern has been consistent: the cost of operational problems often appears after the signals were already there.
Nazar was created to close that gap. Our role is not to replace existing systems or lead with a specific technology. Technology is the enabler. The business reason to act is better operational control, earlier intervention, and measurable outcomes. Nazar helps organizations connect fragmented operational data so they can make better decisions across complex physical supply chains. The objective is simple: make operational data reliable, connected, and useful enough to support action. That is where better supply chain performance begins.
Elcio Grassia
-CEO, Nazar Systems
Working with
Nazar Systems
Nazar starts with the operating problem, not with a predefined technology solution. We work with customers to understand where operational data is fragmented, which decisions are being affected, and what outcome would justify action.
From there, Nazar helps assess data readiness, clarify expectations, and define the integration points needed with existing systems. The goal is to support better decisions without adding unnecessary complexity. Implementation is guided by the use case, the available data, and the measurable operational outcome. Working with Nazar.
Meet the Team
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Elcio Grassia
CEO
Logistics, Supply Chain & Operations consultant with 40 years professional experience. Havi Global Solutions LA Business Development, McD’s LA Logistics Integration Director, member of Global Logistics Integration Team, Sponsor to the Global Ocean Freight Council, Northeast Brazil Regional Director, Martin-Brower Brazil MD and several positions in the logistics & Supply-Chain areas of Nestle Brazil.
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Andy Coutts
CTO
Andy has over 30 years of executive experience in building software companies; public, private and start-ups. He has built and managed global SaaS service businesses. Andy is also CTO and founder of Evizone Ltd. and has served as President at Netsweeper, a SaaS content filtering company, President and CEO at Databeacon (acquired by Cognos) an analytics software company and Chief Operating Officer at Software AG of Canada (acquired by SAGA).
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Rags Rekhi
Chairman of the Board
As Managing Director, he pioneered McDonald’s entry into India. Held several other positions in McDonald's including Regional Director and VP Technology, Brazil. At the corporate level, he was Director of World Trade, and Team Lead for Latin America on Innovate, a worldwide ERP Initiative. He devised strategy and managed implementation of the supply chain for more than a dozen markets for McDonalds in Latin America, Middle East and Asia.
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Charles Rothschild
Vice- Chairman of the Board
Charles is an entrepreneur with over 30 years of experience in foodservice, acting on the supply side. Currently Charles serves on several Boards and Committees in industries such as Food Ingredients, Health, Holding Company and Venture Capital Fund. Charles holds a degree in Business Administration from the School of Business Administration, São Paulo of the Getúlio Vargas Foundation (FGV).
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Jerome Lyman
Chief Compliance Officer
Jerome Lyman is a 38 year veteran of the McDonald's corporation, rising to Officer level positions in Restaurant Operations and Supply Chain Management. He served for over twenty years in overseas assignments, including Europe, Asia Pacific and Latin America. He led enterprise-wide efforts in Strategic Sourcing, Quality Systems and Risk Management. He has a particular passion for safe and affordable food, and continues that interest as the Chairman of the Board of the Farm Foundation, one of the oldest agricultural foundations in the US.
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Felipe Rothschild
Finance & Analytics
Felipe is an entrepreneur, passionate about data and learning new technologies. As an economist with 7-year experience in the banking industry, he and his team implemented strategies to successfully control delinquency rates for its consumer loans portfolio as well as developed several quantitative forecasting models for credit and activity indicators. He co-founded a financial intelligence startup and is also an investor in the nutritional supplement market. Felipe holds an MSc in Economics from PUC-Rio.
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Jan Rychter
Chief Technology Advisor
Jan helps companies develop new hardware and software products as well as make technology related decisions. Programming, building and designing complex systems, hardware design, low level assembly code, Linux based embedded devices, networked systems, cloud based computing and distributed architectures. Jan brings this unique skill set to his advisory work in support of company leadership.
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Shaan Ray
Evangelist
With over a decade of international consulting and advisory experience, Shaan is passionate about emerging technologies and disruptive innovation. Besides researching and writing about new technologies, he has founded and sold two technology companies specializing in Procurement Optimization and Economic Data & Research respectively. Shaan holds an MBA from the Richard Ivey School of Business.
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Dr. Nitesh Chawla
Chief Data Advisor
Nitesh is the Frank M. Freimann Professor of Computer Science and Engineering at University of Notre Dame; Founder, Aunalytics. He is an authority and expert in Big Data and its application to AI & ML. His research is focused on machine learning, AI, and network science with several interdisciplinary applications. His papers have received several best paper nominations and awards.
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Chris Lyons
Business Development & Implementation Advisor
Chris knows how to implement large IT solutions. He has held varied roles at McDonald's from field operations officer to global ops/technology leader to head of learning and development. He formed the Global Technology Board, consisting of IT and Operations leaders from each of McDonald's five global regions, to prioritize the demands of more than 100 countries. As CEO of a SaaS company, he developed strategies for growth, launched new products, grew sales and leveraged learning and development activities to improve ease of use.
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Ed Medlock
Distribution & Supply Chain Lead
Ed is a long time distribution and supply chain expert with over 40 years of experience. The majority of this experience has been in distribution to large restaurant chains including Wendy's, Pizza Hut, KFC and Taco Bell. Additionally, Ed has served on the GS1 US FoodService Executive Leadership Committee. He also serves as an independent consultant to restaurant chains, foodservice distributors and other supply chain operations. Ed brings outstanding industry expertise to the Nazar Systems' Team.
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Garry Granger
Agribusiness Lead
Over 40 years in the Foodservice Industry with experience in operations, procurement, production, growing, harvesting, sales and marketing. Garry brings in-depth knowledge of numerous National Restaurant Chains and years of direct involvement in the produce industry. A former COO of Custom Cuts Inc, he's served as Vice President of Performance Food Group, Fresh Express Inc. and served on the Board of Directors of the IFPA (International Fresh Produce Association). Garry Granger offers a diverse range of knowledge and experience and we're pleased he's joined the Nazar Team.
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Shubh Singh
Business Development Lead
Shubh is an expert in sustainable packaging & labelling technologies with over 5 years of experience serving the agriculture industry. Shubh has served as head of Business Development for Accu-Label International, Director of the International Federation for Produce Standards (IFPS), member International Fresh Produce Association's (IFPA) Blockchain Task Force and Product Identification Committee. He's been a contributor to the Standards Council of Canada's Data Governance Standardization Roadmap with a focus on Consumer Empowerment, Food Safety and Traceability. In his advisory role, Shubh brings his knowledge and expertise to help the Nazar Systems leadership team.
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